Based in County Clare, Ireland, Cultural Roadmapp creates immersive experiences for motoring tourists. In 2020 the startup won the international Travel & Hospitality Award as “Cultural Tour Company of the Year – Ireland.”

Our signature product is the self-drive audio tour app. The inaugural Road Trip: IRELAND app features four audio tours illuminating the cultural heritage of the seven counties on Ireland’s Wild Atlantic Way driving route.

The app’s GPS and geofencing technologies trigger the audio content to play over a vehicle’s speakers, so listeners can keep hands on the wheel and eyes on the view.

The first audio tour in the Road Trip: IRELAND series is Clare, 2018 winner of Ireland’s Digital Media Award (Silver: Best Use of Mobile) and the US Interpretive Media Award (2nd Place: Digital Media).

County Clare is renowned for its vibrant music and dance traditions and its dramatic landscape, including the Cliffs of Moher.

Offering a fascinating context to the landscape, Clare weaves together interviews with cultural experts and local characters, storytelling and folklore, humour, world-class music and literary performances, and elegant narration by acclaimed Irish actors.

Spanning Ireland’s gorgeously rugged 1600-mile (2600 km) coastline, the Wild Atlantic Way holds the title as the world’s longest continuous touring route. Clare is the first and only audio tour ever created for it.

Clare is available in the App Store and on Google Play. Free Sampler is available upon download. The full-length tour includes a scavenger hunt and recommendations of our favourite places to eat, drink, sleep, and explore.

The series’ second tour, Cork & Kerry, is due to launch in Spring of 2021. The final two tours, Galway & Mayo and Sligo & Donegal, are in production.

Cultural Roadmapp also conceived and designed Real CLARE Experiences: close encounters pairing curious tourists with individual local experts.

Founder/CEO Deborah Schull is an award-winning writer and producer. President Leah Bernini Cronin PhD is an ethnomusicologist trained at the University of Limerick. They are both Americans who spent transformative years living in Ireland.