On a mission to revolutionize the classic road trip.
We’re Cultural Roadmapp, a transatlantic startup with a plan: to transform the road trip into an authentic cultural adventure!
Our hands-free audio tour app for motorists illuminates the richness and complexity of local culture and heritage through stories that move with you. Anchored in personally collected source material, each tour immerses the listener in new sounds, exclusive content, and an ingenious format—delivering an unprecedented travel experience.
We begin by interviewing dozens of elders and experts. Their stories, memories, and passions shape the narrative while preserving local folklore and tradition. We then inlay performances by world-class storytellers, actors, poets, and musicians. Narration recorded by acclaimed home-grown actors and stellar sound effects complete the production.
Our inaugural app, Road Trip: IRELAND, comprises a four-part series exploring cultural heritage in the seven counties along Ireland’s Wild Atlantic Way driving route. The app features the award-winning audio tour Clare, available in the App Store (iOS) and Play Store (Android).
We’re excited that the second audio tour in the series, Cork & Kerry, is due to launch in Spring 2021. The two final tours—Sligo & Donegal and Galway & Mayo—are currently in production
DEBORAH J SCHULL
Founder | CEO
Deborah is Cultural Roadmapp’s creative director and lead scriptwriter. Living in Dublin as a teen, she fell in love with Irish literature, landscape, music, and people. Today her work as a multimedia writer-producer is featured at the Smithsonian, the Reagan Library, the New York Botanical Garden, and San Francisco’s Asian Art Museum, among others. She began to write audio tours for industry leader Acoustiguide and the award-winning consultancy Cortina Productions. Prior to that, she wrote and produced the PBS documentary Lens & Pens: Art in an Unexpected Place. Deborah’s work has earned more than 25 honors in all, including the MUSE Award and two Tellies.
LEAH BERNINI CRONIN, PHD
LEYLA VURAL, PHD
Oral historian | social geographer
Leyla is an oral historian and field researcher for Cultural Roadmapp. She toured Counties Sligo and Donegal masterfully interviewing folklorists, musicians, craftspeople, and historians for our Road Trip: IRELAND audio tour series. Leyla has edited and produced films based on her own oral history interviews for The Rockefeller University in New York City and is an international affiliate of Toronto’s Centre for Oral History and Digital Storytelling. She earned a Master’s degree in Oral History from Columbia University and a PhD in Geography from Rutgers University.
LESLIE ANNE HARRISON, MM, MA
Ethnographer | lead producer
Leslie is a brilliant project manager and a field researcher for Cultural Roadmapp. She conceptualized, researched, and recorded audio interviews and exclusive performances in Counties Galway and Mayo for our Road Trip: IRELAND audio tour series. Leslie authored the method book Playing Outside the Lines for Mel Bey Publications. She is also an educator and performing flutist bridging classical and folk music traditions. Leslie earned a Master of Arts degree from the University of Limerick, a Master of Music from New York University, and a Bachelor of Music from Ithaca College.
Multimedia content creator/producer
Based in New York City, Emily has created and produced many excellent promo videos for Cultural Roadmapp. She works creatively in several formats, including feature-length documentary films, podcasts, and social media, and is fascinated by digital storytelling’s many forms along with cultural anthropology and identity. Emily loves telling stories that reflect strong, diverse communities around the world within the context of cultural preservation and evolution, local community and business, and global tourism.
Principals, Supporters & Partners
Road Trip: IRELAND
Creative Director & Scriptwriter: Deborah Schull | Director of Content Collection & Curation & Music Supervisor: Dr. Leah Bernini Cronin | Narrators: Iarlaith O’Conaire & Geraldine Hughes | Audio Producer: Audissey Media | Executive Producer: Josh Guberman | Producer: Dooley Car Rentals | Associate Producers: Larisa Karr, Sara Aitken, Emily Ho, Wynne McIntyre & Saleah Blancaflor | Platform Provider: Tour Buddy Apps
special thanks to
Irish America Magazine, Shannon Heritage, and Fáilte Ireland
Download a FREE Sampler of Clare
In-App Purchase Available